The Little Cove

Brief

As a personal creative brief, I designed the branding and merchandise for a fictional small fish restaurant and bar, situated by a small beach (cove). 

With illustrations suited to this type of restaurant, I have combined them with suitable brand colours which can be seen from the Logo signage to Menu design. 

Solution

This project gave me the chance to explore new ideas. Giving me a platform to create different designs compared to my other projects. I found creating the menu was a key part of this as it helped me come up with the branding.

Response

Logo Design

The font (to me) reminds me of the seaside as it has a slight 'wonky' feel towards it. However, the typographic logo suites the elegant restaurant that I want it to be. Adding a circle to the logo gives it more of an effective appearance when I use it in different designs across the project. The dark green goes very well with light grey and blue which have a seaside / seafood feel towards them. 

Menu design

The design is minimal but I like using basic illustrations which suit the font in the logo with wonky edges which gives the appearance of either being stencilled or hand drawn. I like how this gives the menu design a unique appearance suited to the fictional restaurant but still reflects to the seaside theme I want from this brand. 

Artwork